Select Fruits has outgrown its initial identity as a local provider, evolving into a global brand that sources the freshest, highest-quality fruits from around the world. To reflect this growth, they wanted to convey their extensive global reach, emphasizing their commitment to delivering only the freshest, premium fruits to their customers.
Our job was to explain the complex ecosystem that Select Fruits provides for their partners and design a information architecture that serves multiple targets: from growers all around the world to the local and regional retailers.
